YakChat are the world-leader of integrated SMS functionality for Microsoft Teams and Microsoft 365. They enhance and extend the communication and collaboration power of Microsoft Teams with interactive SMS, integrating 2-way SMS for companies and their customers. YakChat is a powerful product that offers a lot of functionality to their customers, therefore they approached me to not only help brand their company but to also design the UX and UI for both their messaging app and their admin portal - two very complex products they needed help with making them as easy to use as possible.

After talking to the founders my goal for the logo was to create something that stood out from the array of serious corporate competitors and I came up with an identity that was bold and confident but also feels slightly cheeky and makes you smile. The logo is a smart and simple icon that literally combines “Yak” and “Chat”, making a yak out of three chat bubbles. The color scheme we went for was intended to be visually striking, eye-catching and stand out from the monotonous sea of blues and greens traditionally used by corporate messaging companies. As for the products, we have worked together for a long period of time slowly evolving and creating the messaging app and the admin portal to include all the functionality the company needs but delivering it in an intuitive, easy to use product.