James Ward

Freelance Design Director,
Creative Director and Founder of Bodkin.

Passionate about extreme sports like dog walking, gardening, and surviving my toddler's tantrums.

I'm a designer dedicated to creating long-term solutions for brands and people. Over the past decade, I've had the privilege of working with both large and small companies worldwide, bringing purpose and quality to their brand experiences. My expertise lies in design strategy, brand identities, and digital design systems. I'm based near Bath, England, and work remotely with clients around the globe.

I believe design isn't just about aesthetics; it should be purpose-driven, practical, and useful. Great design not only looks good but also propels a company forward and fosters stronger connections with its customers. My focus on design systems helps companies deliver intuitive, cross-platform apps and websites that are not only beautiful but also simple and accessible for users.

To ensure my designs are truly effective, I've always prioritized learning frontend development. This allows me to "practice what I preach" and rigorously test my own designs and systems. I've been building products and websites as long as I've been designing them, maintaining a systematic approach and precision throughout both processes. My development skills range from creating custom PHP-powered WordPress templates to developing cross-platform React/React Native apps and websites.

One of the biggest advantages of knowing how to code is understanding the practicalities of development while designing a product. I help my clients bridge the often significant gap between design and development. My experience in both areas enables me to effectively communicate my designs to developers and collaborate with them to ensure the highest quality end product.

Starting Bodkin was a natural evolution from my freelance design practice. After working directly with clients for over 13 years, I realized how difficult and inaccessible it was for companies to build and launch their brands while relying on multiple agencies. This broad experience highlighted the need for a seamless, integrated approach to design and development. As technology and design have advanced, so have user expectations. Recognizing this, I founded Bodkin to offer the full design and development services of a large agency, combined with the craft, love, and attention of a small studio. Bodkin was born to help clients from A to Z, providing the dedication and care required to launch them into the marketplace looking their best.

Get in touch for any enquiries

YakChat mobile app
AlixPartners stationery
Spanish Stray Dogs mobile
Perfectly Clear business cards
Scotch and Soda store front
Bodkin website design
Bittertales bottle
AlixPartners logo
Bodkin website mobile
YakChat tote
Riff sign in page
Spanish Stray Dogs bandana
Bloobloom packaging
Perfectly Clear UI
Bodkin tool rendering
Forge macbook
AlixPartners open book
YakChat design system
Spanish Stray Dogs logo
Bloobloom illustrations
Bittertales packaging
Dulce business cards
AlixPartners books
Bodkin business cards
YakChat mobile UI
Dulce website
AlixPartners brand guidelines
Twisted Shaker packaging
Ventiv logo
Bloobloom packaging
Bodkin letters
Smirnoff Cider brand and packaging
Scotch and Soda label
YakChat website
AlixPartners poster tubes
Kingpen packaging
Riff tshirt
Simple Goods packaging
Bodkin stationery
Scotch and Soda advert
Bloobloom website
Riff UI
Spanish Stray Dogs posters
Bodkin poster
Smirnoff Cider brand and packaging
Beckley Psytech
Loudpack packaging
Beckley Psytech business cards
Loudpack packaging
Scotch and Soda bag
Simple Goods website
Kingpen guidelines
Mr Nice packaging
Kingpen packaging
Twisted Shaker packaging
Simple Goods packaging
Bodkin tote bag

© Bodkin Design Ltd. 2024